What is Your Blogging Objective?

March 19, 2008

Blogging for Enlightenment

I have been reading the Maverick blog by Mark Cuban recently. If you haven’t had a chance to read his post, I recommend you give it a try. In fact, recently I’ve been reading several blogs authored by C-level corporate types. The variety of topics are both interesting and thought-provoking. Mark (Owner of the Dallas Mavericks NBA team) seems to get on his occasional anti-big media rants but always makes his point about blogging in a manner that helps you understand how to build your brand and elevate the perception of your product or service in the eye of the public. His no-holds barred blogging style is both transparent and honest. He has a pretty big ego, but then again, look what (or who) he has to deal with on a day to day basis. Talk about egos – NBA ballers must possess the biggest egos of all. I’m not prone for recommending many blogs but in this case, I say give it try and let me know what you think. Be prepared – it’s different!
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