Real Estate Prospecting – Back To The Basics

June 18, 2008

Contrary to the gloom and doom being spread throughout the real estate industry, real estate sales is rather predictable. This is true in every market cycle, the key is to know what to look for and what to measure.

There are actions that we must take that will create known reactions. Too often, I hear agents talk about market conditions as if the market has the ability to shut down one’s production. Now, I suspect if we went into the great depression, something like that would be possible. But the fact is that a single agent does not have to be affected by market conditions if the agent understands where the business really comes from. It is time to go back to the basics. Read more