Pay-Per-Click Advertising, What is all about?

There are many bloggers and website owners earning a lot of money with pay per click advertising, but what is ppc? Well just let me tell you as a blogger, as your adviser and as your friend that if you want to make money with your blog, this is maybe the best way to achieve it.

If you are still a little bit confused let me clarify it for you. In a simple way, pay per click refers to paying for website traffic via advertising within a search engine or marketing program. Advertisers pay a fee for each time a visitor clicks on their advertisement and enters their website, the owner of the blog or website is paid for each click. Pay per click advertising is the best way to attract highly targeted visitors to your website. An advertiser who has a website about yachts for example won’t receive ads about cars. The amount each click pays to publishers depends on the relevance of the content and the topic. The range goes from $0.05 to almost $50 dollars per click.

Anyone with a blog can (must) make money from this kind of programs, you can make money even while you are sleeping.The most famous ppc programs are AdSense , Chitika and Yahoo Publisher Network, there are some publishers earning more than $10,000 USD each month, just imagine?

Are you interested? Let me give you some reasons why you should use pay per click advertising in your blog.

1. It´s free. You can sign up for an account without paying a single dollar

2. You just have to worry about your blog, create high quality content, drive traffic and optimize your pages and that´s it.

3. PPC advertising gives you the opportunity to become your own boss.

4. You can earn as much as you wish depending on your abilities and perseverance.

5. Again, your blog generates income while you are sleeping.

I think these are enough reasons to start using this programs. The best AdSense earners are always updating and improving their websites and blogs, they also focus on traffic.

Main Parts of a Blog

A blog is formed of different parts that together create the whole site. Here are the main parts and elements of a blog, identify them in yours.

Header: This section normally contains the name and logo of the blog along with a short description.
Posts: When you visit a website you read articles and news, all the information is displayed as single articles some of them larger than others, but in a blog a piece of content is called “post” it is a single entry written by the blogger on his or her blog. Posts are usually categorized by topic, and “timestamped”, or marked according to the time of publication. All posts are stores in the blog archives.

Archives: When you first visit a blog, you might think that there is not much information in it, you can only see a few links a logo, some entries and a menu, but the truth is that all information and posts in a blog are contained in what we know as “Archives” . Each time you write a post it is stored in your blog´s archives which are like folder where you can access to previous entries and read them in chronological order, the archive is usually organized by month. This function allows a visitor to quickly jump to a month or year in the past, and view blog articles posted at that time.

Comments: A common website does not allow you to add your comments or your personal opinions but in a blog comments are very important. Not all blogs use comments but every successful blogger needs feedback on their posts. Your readers can write a reaction to each post, often displayed at directly following the blog entry. To leave a comment at the end of each post, click “Comments”, and type your comment into the box. A great way to learn about a blog is to read its comments.

Categories: Not all blogs have categories but those with this function are easier to read and to navigate. Blogger does not allow you to add categories to your blog but there are many ways to do so, we are going to talk about that later. Categories are like archives where your posts are organized but this time by topic or subject. Categories allow users to explore your blog searching for posts they might like.

Last Posts: Or latest entries display the last updates of a blog.

Permalink: Sometimes when you finish reading a post you can see at the end of each entry that there is a line of information about the person who is posting, the date and the hour and something called “Permalink” well, this stands for permanent link it is a specific URL assigned to each post, each time you click this link you are redirected to the page where the post is.

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