What am I Doing?

June 19, 2007

Hi there! I know I’ve been a little distant this days, but don’t even think that I’m not here, because I am, the thing is that I’m just in the middle of a research, this research is related to The Lounge and to the Blogosphere, I mean it’s not a separated project, I am still behind this blog, which in fact is almost reaching the top 1,000 in Technorati which is amazing, other interesting fact that you might not know about the Lounge is that currently it is visited by an average of 3,000 people per day, really great, just 4 months old. I’ve been reading your blogs too.

Next week I’m goi9ng to Puerto Vallarta, Mexico, but during this week I’ll continue with my research project and I’ll try to publish the results when I come back. Please be patient, I know you are. 😉 Take care.

When Creativity REALLY Hits The Market

June 11, 2007

The other day I was surfing the web with my StumbleUpon Toolbar and I came across with some interesting ads which I found very very creative, in fact it is possible that you’ve already seen them, but I thought it would be great to share with all of you, take a look and see how the masters of advertising can make when creativity matters. I hope you like them please let me know what you think. 😉

WildLife

WildLife is disappearing, Where’s the lion?!

Pepsi Lemon

 

Heinz Hot Ketchup

 

 

Healthy Sunflower Oil

 

Top 10 Mistakes of Entrepreneur StartUps

June 5, 2007

There are certain mistakes that most entrepreneurs do at the moment they start a project, any kind of project. These mistakes can cost you a lot of time, and of course money, you can even lose everything because of them, remember to pay attention in details and never forget to follow your instincts, but above all, use your brain. Well, now let’s take a look at the Top 10 most common mistakes of entrepreneur startups.

Confusion – The entrepreneur dreams about a business without analyzing the characteristics that would make him a successful businessman. When problems appear, the entrepreneur gives up to his idea of business and fights to enter the labor market. A good businessman insists until he achieves it, and never quits.

Intuition – When you have a great idea , the first thing you have to ask yourself is: Does it has potential? Will someone buy my product? You should have enough vision to answer this questions, a big mistake of most entrepreneurs is when they don’t analyze the consequences and they just follow their instincts without even analyzing the possibilities. Most of them ask those questions after they launch their idea, not before.

Business Plan – believe it or not it is important, it matters. even though there have been a lot of successful companies that began without a proper business Plan, it is a good tool to guide your new project. Most entrepreneurs think they don’t need it.

Continuous improvement – when they’ve reached a certain level of success they think there’s no need to learn more or to improve themselves or their business, huge mistake! continuous improvement is always important in all aspects and areas.

Obligations – We all have. No matter what you do, you can never run away from them. We all have obligations with our customers, our partners, our employees, the shareholders, the society, the government, and the environment. Take that in mind.

Money money and money – Some entrepreneurs plan their strategies according to profits without having in mind the other aspect of the company like the cash flow or the general balance between the assets and liabilities.

Customers – They are the ones that drive your success, without them, there’s no business at all, so take care of them, they are one of the most valuable assets of all, gain their loyalty and respect and you’ll have them wherever you want.

Organization – Well in fact the lack of organization is a big mistake not just in business but in everything, without it the whole ship can sink forever.

Strength – and courage to continue when everything seems to be failing, never give up, just keep trying.

Your own Money – It is forbidden to mix your personal expenses with those of the company.