What is Your Blogging Objective?

Blogging for Enlightenment

I have been reading the Maverick blog by Mark Cuban recently. If you haven’t had a chance to read his post, I recommend you give it a try. In fact, recently I’ve been reading several blogs authored by C-level corporate types. The variety of topics are both interesting and thought-provoking. Mark (Owner of the Dallas Mavericks NBA team) seems to get on his occasional anti-big media rants but always makes his point about blogging in a manner that helps you understand how to build your brand and elevate the perception of your product or service in the eye of the public. His no-holds barred blogging style is both transparent and honest. He has a pretty big ego, but then again, look what (or who) he has to deal with on a day to day basis. Talk about egos – NBA ballers must possess the biggest egos of all. I’m not prone for recommending many blogs but in this case, I say give it try and let me know what you think. Be prepared – it’s different!

Local Raleigh Developer Tries His Hand at Blogging

In a different vain, because I’m so drawn to other blogs that discuss real estate, I recently discovered a blog authored by Greg Ferguson with Mercury Development here in Raleigh. Greg does a nice job providing a unique perspective as the co-leader of his real estate development company. Greg blogs about each phase of the construction process of a large residential project in Eastern Wake County – Wendell Falls. I like the “insider perspective” he brings to his blog. I also like how he refuses to use his blog to “over hype” the new community. The blog is “raw” but effective providing a glimpse into the endless sea of red tape required to get a project of this magnitude moving along. I look forward to Greg’s updates as the project takes shape. I have a real sense of the purpose of Greg’s blog and he does a nice job communicating that to his audience. It’s obvious Greg is a quick study and a willing learner of the art of blogging.

My Personal Blog Project

This brings me to my personal blog project I recently launched. With my focus on the Southern Outer Banks of North Carolina, it is my desire to provide a blog portal to my site visitors that communicates valuable area information and offers a unique perspective to the Crystal Coast. I believe individuals and families who come to the Crystal Coast to vacation or maybe desire to live here as a permanent resident will find the information useful. From fun things to do or real estate tips, site visitors will gain a perspective on this area of the North Carolina Coast that will enhance their vacation value or maybe help them make smarter decisions how they buy and sell real estate on the Crystal Coast. So far the feedback has been positive, but it is a work in progress (like all blogs should be). So that’s my blogging objective, to help those who visit or decide to live on the Crystal Coast to understand and appreciate the natural beauty of this area and to make the most of the precious time they share together here.

So what is your blogging objective? For some it is making people aware of your brand, for others it’s their platform to spread their “gospel”. In each example above, the authors of these blogs have a mission – a blogging objective. The next time you write a post maybe it would be a good idea to think about that as you write your blog.

Helping you blog with a purpose,
Bobby

A Crystal Coast Blogger

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