How to Analyze Your Competition

The following post is a compilation of techniques used to analyze other blogs or websites. This simple but effective strategies will help you understand and analyze other successful blogs. A successful business needs a great strategy, one of the best is to simply study how others are achieving success and how they are earning money.

When you analyze a competitors blog, you need to make sure you’re prepared to do the job correctly. Competitors blogs, if analyzed properly, can give you all sorts of information that you can use to increase the traffic, popularity and income of your own blog. You can use them to analyze your own market. If a blog gets a lot of hits it has to be doing something right. Check out where it is ranked, what key words it uses, how it is formatted, and what you can do to exemplify the good and filter out the bad.

Identifying the Leaders

This is the first thing you have to do. You need to start off by identifying the major players, a good place to do this is Technorati. Look for popular blogs. Also use this examination as an attempt to identify the niche markets that the major players have not identified and exploited. If you can find new niches you’re basically set as far as traffic goes.

Try to identify all places that the big guys hang out and start hanging out there. It’s all about who you know in this business so bigger is better. You might not be ready to play with the big guys, but the only way to get there is to sit down and give it a shot.

Analyze the Leaders

The next step is to study the top 10 competitors of your blog very closely. There is a lot that can be learned by looking at other blogs and analyzing them. These are the things that you should look for.

Check what kind of information they offer and how often they post new things.

Think about the look, feel and functionality of the blog, check the design.

See what advertising campaigns and offers they’re running.

Look at their strengths and weaknesses, from the reader´s point of view, check the comments.

Look at their strengths and vulnerabilities

Now, summarize the information you’ve found into a few sentences for each competitor, highlighting the strengths and weaknesses of each one. Try to write down your own strategy. With this research, you can create a marketing plan. Be sure to include how you intend to deal with competition, and what steps you think you’ll need to take for your blog to come out on top. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.

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