Selling a Blog in Parts … is it a Good Deal?

February 27, 2007

What´s up bloggers. Today I wanted to write a post about selling blogs, it is a little bit related to the one I wrote a few days ago but it has a different perspective. This time I´m going to write about selling your blog in parts, not as a full blog, jut to see if it is a good idea or if it is better to sell it complete.

As you know blogs and all the Web 2.0 stuff are very popular (not all). When a blog reaches a certain age or a certain level of popularity and quality, then it is maybe the moment to sell it, but the real thing comes when you ask yourself, for how much am I going to sell it? or , who is actually going to buy it? well in this scenario, in case you want to sell it or in case you thought about it sometime, you have two options, to get rid of it in parts or as a full package, if you are going to sell it as a complete blog you have to determine its market value, here are some things you have to consider to determine how much is your blog worth:

  • The age. How old is your blog.
  • The rank. What position has in search engines or other sites, as Technorati.
  • The number of posts. Content matters.
  • The quality of your posts. same reason as the previous point.
  • The number of links you have.
  • The power of the brand. Determine if your blog has presence and relevancy.
  • Traffic. Unique visits and page views per day.
  • Subscribers. Your readership base is very important.
  • Income. How much money your blog makes from advertising and affiliate programs.

Now, those are the main things you have to consider if you want to sell it as a whole. But the main purpose of this post is to see if the other option is a good idea, let me explain what I am talking about, your blog has all the elements I already mentioned, but, what if what you really want is to sell just the content to other bloggers? yes, your posts, how much money are they worth? here is one possible scenario, remember this is just an example to make my point clear.

Your blog has 100 high quality posts about money making ideas for small business and you decide now is the right moment to start doing something else (different from blogging) well you decide that you are going to sell your content, this is what you have to consider to sell a single post.

  • Age. how old is your post.
  • Relevancy. Maybe the topic is too old that no one cares about it.
  • Number of words. But be careful what really matters is quality, not quantity.
  • Number of comments. It is a reflect of the quality and relevancy of your post.
  • Number of backlinks.It is almost the same reason as the previous point.

Considering this elements you can sell your posts lets say from $5 up to $100, and if you have 100 posts, just imagine, now you decide, is it a good deal? what do you think? and what would you do?.

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