The Power of City Blogs

March 2, 2007

In February I announced this post. As you know there are a lot of niches and a lot of topics to blog about, but there’s one type of blog that has an incredible potential and that is very popular among readers, I’m talking about City blogs, if you don’t know what a city blog is, let me give you a brief explanation.

A city blog is defined as a blog which main topic talks about what happens in a certain city or region (ie: LondonBlog ). The posts may cover general aspects such as:

  • The weather
  • The traffic
  • Current events
  • A directory of local services

But also specific aspects like: a local party, an exposition ,the daily news, a tournament, stories about it’s citizens and other things.

The real power and importance of this blogs is that they have a very targeted audience and this makes more attractive the space for advertisers and sponsor of that city, the main income of this blogs comes form local advertisers. And you have the advantage that each day something happens , no matter what you’ll have always something to post. Your potential readers are going to be people living within the city, in the suburbs, but also tourists , travelers and business people. If you have a city blog or if you are planing to start one here are some tips you might want to consider:

  • Do some research, look how other city blogs are organized and managed here is a list of some of them.
  • Start promoting your blog in your own city, and then promote it online and worldwide.
  • Look for sponsors, local companies and explain them the advantages of your project.
  • Recruit local writers, like your friends or family they can help you with your daily stories.
  • Be sure to have a good number of readers before you invite advertisers.

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