How to Define your Blog as a Brand

First of all let me tell you this, “Always think in your blog as a brand and as a business”, previously I published a post about how the power of a brand is measured, well, your blog can be a brand to, and its power can be measured as well, but that’s another story, I think I’m going to write something about that later. This time I want to show you how to define your blog as a brand. If you think in your site as a business and as a brand then you´ll act like, let’s say,… the CEO of your blog (just an example), therefore you´ll try to make the most of your site. To build a successful money making blog you have to give it a face, or better yet, a SOUL, that’s what branding is all about, your online space also needs a good signage system to make it unique and outstanding. Here are some steps to successfully define the brand of your blog, next time I’m going to explain you how to improve the power of your brand. Start asking yourself these questions, answer them and write down the results.

1. What kind of products, services or information do you offer? Define their qualities.

2. What are the strengths and weaknesses of your blog?

3. What makes your blog different from others?

4. What are the core values of your products , services or information?

5. What is the mission of your blog? Is it just to entertain yourself? Or to offer something to others?

6. And, what about its vision? What plans do you have for the next 2 years?

7. What does your blog specializes in?

8. Who is your target market? If you define your market then it´s going to be easier to drive targeted traffic to your blog.

9. What is the main tag line of your blog? What message do you want to transmit?

10. Your partners? Are they strong enough? Do you have influential relationships in the blogging world?

Review your answers and create a profile of your brand (Blog) this is going to help you to establish an action plan. It’s always good to define the values of your blog, and to share them with your readers. Focus on your target audience when answering each question. Think in what kind of brands they like and how can you make your blog one of them.

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