Branding Assets. Readers Are the Ones That Drive Your Success

There are many elements and things that can help increase your chances of success with your blog, some of them, as I said before are those that give your blog a unique touch, like the logo, the layout and the style of your posts, but what are these without readers?, what’s your blog without your readers or subscribers? simple, it is nothing. It is just another nice looking site in the immense blogosphere, just that. But, on the other hand, a blog that has a wide readership base with a powerful traffic stream has more chances of achieving success. Combine this with the unique look and touch, and there’ll be no limits.

Focus on increasing your readership base, and then add the special elements of branding and you’ll have the perfect formula for success. Tangible assets are limited ; money, technology, backlinks, number of posts, but those intangible elements are the ones that can make you go higher, those are unlimited assets, like your brand identity and the power and relevancy of your name.

Focus on your readers, and always take care of them if they go away, try to bring them back, if you can’t, then try to charm new ones, gain their loyalty, keep trying. There is a very good quote I read somewhere out there, I really don’t remember where, that says “Failure is more instructive than success” and it is, So that’s my best advice about branding assets, but not only in the Web, but also in life, readers = customers.

Remember that your readers will keep coming back if:

– You give them what they want. Simple.

– You provide them something unique and different.

– You are always creating and implementing new ideas, in few words if you give them a dynamic experience.

– You let them be part of your success.

– You make them feel like home.

Oh!, one more thing, never think that because you have enough readers you can sit down and relax completely without implementing new things, no! If you do so, you’ll lose your readers in less than a month.

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